Founded in 1995, friends Jeff Solorio and John Juniper, started DITA by introducing stylish eyewear inspired by vintage frames from the ’50 through to the ’80. The DITA brand exceeds expectations by offering luxurious eyewear that ranges from bold character frames to new interpretations of timeless shapes through innovative technology. The name DITA is most recognisably associated with pin-up model and burlesque dancer Dita Von Teese, and that is exactly where John Jupiter got his brand name. Back in 1993, while Dita Eyewear was just an idea, John met Dita Von Teese and asked her if he could name an eyewear brand after her. Since then Dita Von Tease went on to model the first prototype for the brand and has collaborated with DITA Eyewear on her own line.
Each pair of DITA glasses are carefully crafted showcasing the brand’s high levels of manufacture that truly reflects the brand’s 25 years of experience in design. DITA frames are unparalleled, earning a coveted reputation as a true leader in optical innovation. Manufactured in Japan, DITA glasses are made from luxury materials ranging from titanium to 18K gold to the finest Japanese ZYL acetates.
Averaging over 8 months to manufacture, each frame is handled by over 100 artisans who are proud to produce eye-wear with the DITA name. Production methods, unhurried and giving each craftsman time to ensure each and every handmade piece is perfected.
OUR WORD IS OUR BOND, SO WE PROUDLY PRINT DITA ON EVERY NAME AS OUR ONGOING PLEDGE TO INNOVATIVE DESIGN, INCOMPARABLE QUALITY AND PASSIONATE AUTHENTICITY.
Whatever your reason, DITA is dedicated to creating original artistic statements for a loyal clientele who demand eye-wear unbound by convention. More than just the sum of its parts, DITA is a way of life. Inspiring the camaraderie reserved for only the most exclusive couture brands, don’t be surprised if a stranger wearing DITA shares a knowing nod or smile.