Privacy Policy

i2i Optometrists' Commitment To Your Privacy

i2i Optometrists is committed to protecting and respecting any personal information you share with us. This policy applies to all customers worldwide

This statement describes what types of information we collect from you, how it is used by us, where required how we share it with others, how you can manage the information we hold and how you can contact us.

Sometimes, we'll update this statement so you may wish to check this page occasionally to ensure you are still happy to share your information with us. If we make significant changes to our statement that affects the way we will manage your information, we'll contact you before we do this (where possible) to tell you.

The version of our privacy policy was updated 24 May 2018

What Information Do We Collect?

We will only collect information that is necessary, relevant and adequate for the purpose you are providing it for.

Personal Data You Share With Us

We may ask for personal data when you order from us; this includes when you order from the Website or over the phone, when you register for an account or when you sign up to our mailing list.

The information we collect includes but is not limited to:

  • Name (including title)
  • Delivery Address;
  • Billing Address;
  • Payment card details;
  • Phone number;
  • Date of birth;
  • Email address.

Personal Data We Receive From Other Sources

We sometimes obtain information about you, from our service partners including our payment processing partners. These companies have their own privacy policies explaining how they use and share your personal data. You should carefully review these privacy policies prior to engaging with the third party, to make sure that you are happy with them.

These include, &

Personal Data We Collect About You

We will collect your information when you use Some of this data does not identify you personally but provides us with information about how you use our services and engage with us in order to improve our services and make them more useful to you.

The information we collect includes but is not limited to:

  • The date and time you used our services;
  • The pages you visited on our website and how long you visited us for;
  • The products you viewed or added to your basket;
  • Your IP address;
  • Your location (where you have permitted access to this);
  • The internet browser and devices you are using;
  • Cookie or Pixel information (for more information please see our Cookie Policy);
  • “Live chat” record;
  • Any information within email correspondence you send to us;
  • If you engage with us in a business context, we may collect your job title, company contact details (including email addresses), and company details (some of which we may obtain from an online or public business directories).

  • How Do We Use This Information? will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited ‘junk’ email or communications, or share your personal information with anyone else who might.

    The various ways in which we may use or process your personal information are list here:


    Where you have provided your consent, we may use and process your information to contact you from time to time through electronic channels such as email about promotions, products, services or information which we think may be of interest to you.

    You can withdraw your consent at any time by emailing, or, in relation to any marketing messages you receive, by selecting the unsubscribe option included in those messages. We will always include an automatic method for your to unsubscribe

    Contractual Performance

    We may use and process your personal information where this is necessary to perform a contract such as to fulfil and complete your orders and purchases.

    We may also use and process your personal information to provide account updates or changes.

    Legal Obligation

    We will process your personal information to comply with any legal and/or regulatory requirements.

    Vital Interest

    We will process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.

    Legitimate Interests

    We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.

    Processing Necessary For Us To Support Customers With Sales And Other Enquiries

    In order to support sales and/or queries, we may use your information:

    • To respond to correspondence you send to us and fulfil the requests you make to us (for example: sending you information about a product or services).


    Processing Necessary For Us To Respond To Understanding Customers’ Needs

    To develop and improve our relationship with you, we may use your information:

    • To analyse, evaluate and improve our products and services, including use of our website or applications, in order to improve your customer experience (where possible we will use data amalgamated from many people so that it will not identify you personally);
    • To provide tailored offers, products and services by email that we think you will be interested in. We will only send email marketing communications to you if you have provided your consent for us to do so;
    • We may use automated methods to analyse, combine and evaluate information that you have provided to us (including the sharing of your personal information). We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring, personalising and making relevant all our service and communications (for example, when we stock a product in we think you might like).

    Processing Necessary For Us To Operate The Administrative And Technical Aspects Of Our Business Efficiently And Effectively

    To protect your personal information, we may use your data;

    • To verify the accuracy of information that we hold about you and create a better understanding of you as a customer;
    • For network and information security purposes i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access;
    • To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
    • To inform you of updates to our terms and conditions and policies.

    Processing Necessary For Us To Promote Our Business, Products And Measure The Reach And Effectiveness Of Our Campaigns

    To support and promote our business, we may use your information:

    • To send you marketing information from time to time after you have purchased a product or service from us, or made a purchasing enquiry or closed your browser with items in your shopping basket. You have the right to opt out of us sending you this information at any time;
    • To show you targeted advertising online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us;
    • To identify and record when you have received, opened or engaged with our website or electronic communications (please see our Cookie Policy for more information);
    • To administer competitions and promotions that you enter with us from time to time and to distribute prizes.

    How Do We Share This Information

    We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf, which when shared we only provide information that is necessary:

    • Service providers who help us to operate our Website and services, fulfil your orders and deliver our products to you, including:
      • Couriers;
      • Payment providers;
      • IT support;
      • Direct marketing communications agencies;
      • Market research and market analytics service providers;
      • Legal advisors.
    • Certain regulatory bodies, government and enforcement agencies, where required.
    • Companies like Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. See our Cookies Notice for details.

    Any third party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We use aggregated non specific data sets where ever possible.

    Although our business operates internationally, we only engage with companies and service providers who if require your information store that within the EU. This applies to all customers if the are resident within the EU or not.

    How Long Do We Keep Your Information For?

    We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.

    Order information will be held for at least 6 years as required by UK law.


    If you believe that any information we are holding about you is incorrect or incomplete, please write to or email us as soon as possible, at the below address.

    How Can You Manage The Information We Hold About You?

    You have the right as an individual to access any personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and, in certain circumstances, ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).

    You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. We will respond to you within a month after we have received any request (including any identification documents requested).

    You have the right to:

    • Ask for a copy of the information that we hold about you;
    • Correct and update your information;
    • Withdraw your consent (where we rely on it);
    • Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;
    • Erase your information (or restrict the use of it), provided we do not have any lawful reason to continue to store that information;
    • Provide you your information in a structured data file, where we rely on your consent to use and process your personal information or need to process it in connection with your purchase

    You can exercise the above rights and/or manage your information by contacting us using the details below:

    i2i Optometrists Glasgow Ltd
    153 Howard Street
    G1 4HF
    Phone: +44 (0)141 552 2030

    You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below:

    Information Commissioner's Office
    Wycliffe House
    Water Lane
    SK9 5AF
    Call: 0303 123 1113